capex accounting for customer acquisition
 

About us
The Customer Value Finance (CVF) Fund is a specialized financing entity designed for series A and series B startups. We provide non-collateralised financing. We focuse specifically on optimizing customer acquisition spending by treating Customer Acquisition Costs (CAC) as capital expenditures (CapEx), rather than operating expenses. The Fund introduces a financial metric called EBITCAC (EBITDA plus CAC), providing clearer visibility into true profitability and growth potential.

What CVF Fund Offers:
/01
Structured CAC Financing
Treats customer acquisition expenses as predictable, asset-like investments, funding them through structured, revenue-based financing separate from equity

/02
Capital Efficiency
Frees up equity capital for essential activities like product development, R&D, and innovation

/03
Long-Term Value Creation
Allows businesses to maintain aggressive growth strategies without being constrained by short-term EBITDA targets, thus driving higher long-term equity value

/04
Enhanced Profit Visibility
Uses EBITCAC, a metric reflecting genuine cash generation capabilities after CAC returns, demonstrating the true growth and profitability profile of a company
CVF Fund
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